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W: (510) 848-2468
M: (510) 333-7715

Let's discuss your project!

In future days we'll all remember this interval as a that all-too-brief interval before the copycats dove in. Let's start making history. Drop me a line at the email address below, or phone me at one of the numbers above.

Your application software start-up had the vision to invest in Mobile from the get-go. Even with the iPad still on the horizon you could see the change in direction personal computing was about to take. And when the opportunity came, you were ready. But while your engineers know that small is beautiful, you're still seeking a wordsmith who can ensure the user gets the right message the first time around.

I've got the industry experience to know what works, and the foresight to understand that today's users don't want yesterday's support docs.

While the PC as we know it is being quietly relegated to number crunching and record keeping duties, workers at all levels continue to clamor for those magical communication devices their friends have been using, or have just ordered. And guess what? They'll be more productive when they get them.

Like you, I have seen the future and welcome it. I've devoted the time and energy required to make the most of fewer words. As Brian Fling would say, my job is to help users understand what's going on without making their heads hurt in the process.

While the PC remains essential for working with data, it can't match Mobile when users want to communicate with other humans; acquire information from an infinite number of sources; or enjoy media at maximum levels of quality. Moreover, users want to do these things on their terms and their turf, whenever they please.

Since microcomputers were a novelty I've been working with start-ups who knew they were anything but. The same goes double for mobile devices today. If anything, they're the best productivity-enhancers ever because they don't anchor the user to a desk.

But with every victory comes a price. In the case of Mobile it isn't processing power, it's the smaller footprint available for your application to reside. You need a use docs writer who can think big while thinking small.

And though you're well funded, headcount is crucial. You need someone who can cover all the bases in end-user and perhaps investor communications; who will happily proofread the writings of other staffers; and who has colleagues who can work in tandem on the engineer-facing docs. If you've set up operations in the Bay Area from another part of the world, it's an added bonus that this writer is also a certified ESL instructor and understands the challenges of Valley culture.

You need a docs writer who is as versatile as your applications.

The secret to your applications' success is simplicity. You know there's nothing more complicated than making something look easy. As someone once said of Mozart, he's too easy for beginners and too demanding for virtuosos. Doing more with less is a long-forgotten virtue among too many developers. But for you, it's the starting point. It's the challenge. The juice.

My mission statement is to be your counterpart in American English. Whether I'm helping to find just the right wording for your UI, or providing the nuggets of information your users need at the exact point they need it, I can help you complete the circle.

Contract or W2, part time or ridiculous hours, your place or mine, my versatility comes from the same place as yours. Both of us have seen the future, and it's more exciting than anyone thought possible.